A Minute on the Internet: How Those 60 Seconds Impact Retailers - Lift361

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A Minute on the Internet: How Those 60 Seconds Impact Retailers

By Ed Higdon. Posted in Action | Insight

July 22, 2019

What can you do in one minute? A minute flashes by but in an internet minute, billions of activities are happening on a global scale. How much is going on in a single minute online?

Here is a quick look at what one minute looks like on the internet from 2017-2019.

This doesn’t include the millions of websites and online activities like gaming that also go on every minute of the day 24 hours a day, but it gives you an idea of just how connected we are to the internet at all times.

Why Should These Trends Matter?

These stats are staggering – and a little fun, too. However, there are insights and takeaways that can be valuable for retailers. First, consider certain social media trends. Take Snapchat for example – after two years of rising usage, this platform that is notoriously popular with young people has begun to decline. Taking its place in popularity is Instagram, which is owned by Facebook. For years, Facebook tried to purchase Snapchat, to no avail. After a disastrous redesign that frustrated Snapchat users, Facebook pounced, copying Snapchat’s story features and creating Instagram Stories, which has become wildly popular and has contributed to Instagram’s rise and Snapchat’s slide.

Knowing where users are spending their time on social media is extremely important for retailers. Users are comfortable interacting with brands online. In fact, 41% of e-commerce brands now use shoppable Instagram posts that allow users to see an item in their Instagram feed and click to purchase. Staying plugged into social media behaviors and preferences can help.

More Dollars Are Being Spent Online

One of the biggest takeaways from these trend reports – a takeaway that most retailers already know – is that more money is being spent online every year. And now, thanks to new features on platforms like Instagram and Facebook, consumers can shop in new ways – without ever having to type in the name of a brand’s website.

Waiting for customers to find you isn’t the answer in today’s hyper-connected world. The retailers who are killing it online are getting in front of their target shoppers exactly where they spend their time, delivering relevant information at relevant times and providing an exceptional experience with every touchpoint.

Those retailers aren’t psychic, they are just adept at leveraging their data. They understand where their customers spend time online, what types of messaging customers want to see, they know how to deliver personalized communications and create a top-notch buying experience. How do they do it? With data. By studying high-level trends as well as trends within a unique customer base, retailers can deliver what shoppers want – and they can make every minute online count.