Our Process

Data Services

Data Services

It’s common for clients’ data to be in multiple locations, exist in different file formats and have disparate underlying structures. Getting your data in shape is the foundation of all we do.

We can quickly take in your data — in any format — and make it work for you.

Our proprietary data architecture ensures fast access, facilitates quick decisions and makes speed-to-market possible.

Integration

Integration

We tie everything together at the customer and household level — transactional subsets including proprietary credit card, third-party credit card, debit and cash transactions; loyalty and rewards points; and SKU and product level data.

Hygiene

Hygiene

We clean the data to standardize values, delete anomalies and ensure good addresses. This process makes the data ready for analysis, so that interpretation will be accurate and valid.

Enhancement

Enhancement

By appending psychographic and demographic attributes, we get a full view of the customer. Armed with this knowledge, we know how, what and when to communicate with each individual.

To give you an idea of our familiarity and proficiency with data, we’re currently working with datasets in excess of 100 million customer records and 5 billion transactions.

4 Dimensional View Of The Customer

Enhancement

Profile

Based on customer demographics, attitudes, opinions and product preferences. Predicts product affinities, customer potential and dictates messaging and offer strategies.

Segment

Based on transactional behavior. Quantifies point-in-time customer value and supports investment decisions.

Attributes

Any customer trait that can be used to further divide the customer base, e.g., geography, channel preference or past purchases.

Time – Two classifications:

Reference point – past, present and future. Stage of lifecycle with brand or product.

Strategic Deployment

Data Services

Lift361 is a full-service analytics firm. Leveraging your data, we deploy marketing programs that reach your customers with exactly what they need, when they need it. We offer a range of implementation options, so you can use us as much or as little as you like.

  • Communications Enhancement
  • Customer Relationship Management Programs
  • Trigger Programs
  • Media Optimization