Our Thinking

Mic Check: Are You Being Heard By Your Customers?

By Ed Higdon. Posted in Action

May 23, 2017

Often times when it comes to communicating with customers, strategies vary amongst retailers. However, there are some basic principles that should be adopted by all retailers—especially when dealing with direct mail initiatives. By analyzing behavioral models and creating different “layers” of communication, you can ensure all of your customers are receiving the right touchpoints at the most optimal times.

Learn more about what these three layers are and how they can help drive more business for you.