Our Thinking

Media Mix Modeling: The Key To Optimizing Your Marketing Channels

By Seth Hirsch. Posted in Insight

May 24, 2017

One of the greatest advantages for retailers today is that fact that there are so many marketing channels available at their disposable. This means that there are more ways to reach their customers. The challenge is trying to optimize each channel within the confines of your marketing budget.

Learn how Lift361 uses data-driven analyses to determine optimal the spend for each marketing channel.