Start by building a model to predict the value of a new customer from their first transaction. What did they buy? Where are they located? Once you have some of this information, you can estimate how much this customer will be worth a year down the road. You can also use this information to create your communication strategy with this customer so you know what their message should be and when they should get it.
Don’t let valuable customer slip through the cracks. Learn more about our method of attracting and retaining those new customers: