With today’s technology and reporting systems, it’s relatively easy to determine which of your customers are the “best” based on what the numbers are saying. Your best customers are the ones who spend the most. Easy. However, what’s not so easy is predicting which of those customers will remain in that high-spending category in subsequent years and which ones will decline, or worse, attrite.
In the video below, you’ll see how a Customer Lifetime Value model can help to identify and predict the customers who are most at risk. You’ll then be able to tailor your marketing communications at a more targeted audience.