How A Customer Lifetime Value Model Can Help Guide Marketing Decisions - Lift361

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How A Customer Lifetime Value Model Can Help Guide Marketing Decisions

By Sally Kazin. Posted in Action | Insight

October 19, 2017

As you know, customer spending habits have a tendency to change over time. You’ve got your highest value customers, lowest value customers and a whole lot of customers in between. The question becomes how do you increase a customer’s lifetime value and get them into a higher level? With a limited budget, it can be difficult to decide which customers to focus on.

The video below walks you through the decision process and explains how you can increase customer lifetime value and target those who may be at risk of declining.