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Find our latest insights from industry experts, clients, and the Acadia network.
New Amazon Marketing Cloud Capabilities
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about AMC. They dive into AMC, specific to one of the more advanced integrations of new data sources of offline and organic data that Amazon now…
New Amazon Marketing Cloud Capabilities
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Ross Walker, retail team lead at Acadia about AMC. They dive into AMC, specific to one of the more advanced integrations of new data sources of offline and organic data that Amazon now…
How Do You Approach Data Security?
Data privacy is paramount in this day and age. Acadia handles data from millions of customers, on behalf of our clients. Most importantly, we treat all data with the same level of privacy. Regardless of company size, or type of data – down to phone numbers and emails – Acadia takes every measure possible to…
How Do You Approach Data Security?
Data privacy is paramount in this day and age. Acadia handles data from millions of customers, on behalf of our clients. Most importantly, we treat all data with the same level of privacy. Regardless of company size, or type of data – down to phone numbers and emails – Acadia takes every measure possible to…
Brands Going Viral: Mastering Holiday Humor for Marketing Success
You see brands go viral every April Fool’s Day. There are cynics out there that will announce every year, “Please, get off my feed; don’t do it. This whole year is a joke.” And yet… brands persevere. And for good reason. What I love about April Fool’s Day is it lets you step a little…
Brands Going Viral: Mastering Holiday Humor for Marketing Success
You see brands go viral every April Fool’s Day. There are cynics out there that will announce every year, “Please, get off my feed; don’t do it. This whole year is a joke.” And yet… brands persevere. And for good reason. What I love about April Fool’s Day is it lets you step a little…
Technical SEO Checklist: Under the Hood of High-Performing Websites
Imagine setting off on a journey, the road stretching before you, clear and inviting. The vehicle you’re in is a marvel of modern engineering-a blend of technology and design so advanced yet so intuitive, it feels like an extension of yourself. Each component, from the engine’s purr to the navigation system’s soft glow, works together…
Technical SEO Checklist: Under the Hood of High-Performing Websites
Imagine setting off on a journey, the road stretching before you, clear and inviting. The vehicle you’re in is a marvel of modern engineering-a blend of technology and design so advanced yet so intuitive, it feels like an extension of yourself. Each component, from the engine’s purr to the navigation system’s soft glow, works together…
2024 Amazon Seller Logistics Programs Overview
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail team at Acadia about the new changes to Amazon’s FBA fees. They discuss the four new Amazon Seller Logistics Programs; what they are, who they…
2024 Amazon Seller Logistics Programs Overview
On a recent episode of the eCommerce Braintrust Podcast, host and Acadia’s Head of Retail Marketing Place Services, Julie Spear spoke with Armin Alispahic, operations team lead for the retail team at Acadia about the new changes to Amazon’s FBA fees. They discuss the four new Amazon Seller Logistics Programs; what they are, who they…
How Paid Media and Influencer Marketing Work Together
Modern marketing is two-fold. Organic and paid media are both necessary to a successful – and they share one common asset. Metrics like clicks to site and conversions are indicators of a successful paid media strategy. Organic media, on the other hand, is looking to drive engagement and impressions, followers and other activity around a…
How Paid Media and Influencer Marketing Work Together
Modern marketing is two-fold. Organic and paid media are both necessary to a successful – and they share one common asset. Metrics like clicks to site and conversions are indicators of a successful paid media strategy. Organic media, on the other hand, is looking to drive engagement and impressions, followers and other activity around a…
Acadia’s Approach to Privacy Protocols
More complex data is running through the veins of the internet than ever before – in fact, more data has been generated and collected in the last two years than all previous years combined. With that mountain of data comes responsibility, and companies housing, using and interacting with that data need to protect it. Every…
Acadia’s Approach to Privacy Protocols
More complex data is running through the veins of the internet than ever before – in fact, more data has been generated and collected in the last two years than all previous years combined. With that mountain of data comes responsibility, and companies housing, using and interacting with that data need to protect it. Every…
Agency vs Software: What’s the best solution to manage your brand’s Amazon and Retail Marketplace channels?
In the ever-evolving world of digital retail, brands face a daunting choice when seeking support for their Amazon and other retail marketplace operations: should they partner with an agency or opt for a Software as a Service (SaaS) solution? Even then, sometimes the options seem to blur. Some agencies have built their own tech, and…
Agency vs Software: What’s the best solution to manage your brand’s Amazon and Retail Marketplace channels?
In the ever-evolving world of digital retail, brands face a daunting choice when seeking support for their Amazon and other retail marketplace operations: should they partner with an agency or opt for a Software as a Service (SaaS) solution? Even then, sometimes the options seem to blur. Some agencies have built their own tech, and…
SEO: The Unseen Backbone of Digital Success
The Imperative for Integrated SEO In the relentless pace of the digital era, the power of a robust online presence is undisputed. Marketing strategies are often heralded as the champions of visibility and user engagement, yet there’s an operational titan that frequently goes unnoticed-Search Engine Optimization (SEO). Far from merely a cog in the marketing…
SEO: The Unseen Backbone of Digital Success
The Imperative for Integrated SEO In the relentless pace of the digital era, the power of a robust online presence is undisputed. Marketing strategies are often heralded as the champions of visibility and user engagement, yet there’s an operational titan that frequently goes unnoticed-Search Engine Optimization (SEO). Far from merely a cog in the marketing…
Using E-E-A-T To Stay Ahead Of The SEO Game
Trying to figure out what will set your company apart among Google search results can be a difficult guessing game. Luckily, there’s a framework that addresses the core qualities that companies like Google look for in selecting what is shared most with their user bases. E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness-together providing a lens…
Using E-E-A-T To Stay Ahead Of The SEO Game
Trying to figure out what will set your company apart among Google search results can be a difficult guessing game. Luckily, there’s a framework that addresses the core qualities that companies like Google look for in selecting what is shared most with their user bases. E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness-together providing a lens…