Our Thinking

The 4 Steps To Create A Clear Customer View

By Ed Higdon. Posted in Insight

April 07, 2017

When it comes to your customers, the “paint with a wide brush” mentality doesn’t work. Every customer is unique which is why you can’t make assumptions about who they are or what their habits are. The first step is to get a clear view before you begin to spend your marketing dollars.

Check out our 4-step approach to getting a clean and clear view of who your customers are: