Our Thinking

A 3-Dimensional Approach To Understanding Your Customers

By Ed Higdon. Posted in Action

April 19, 2017

In order to really understand who your customers are, you’ve got to dig deep. Start by building a profile of who your customer is—how many kids do they have? How much money do they make? What type of cars do they drive? What restaurants do they eat at? Then, segment them by their spending habits to see the frequency and quantity of their spends. The third dimension of your customer is their attributes. This allows you to better understand where your customers are located and what stage of their life their currently in.

Learn more about our 3-dimensional approach to better understanding who your customers are so you can reach them more effectively: