How to Find the Optimal Spend For Direct Mail - Lift361

Our Thinking

How to Find the Optimal Spend For Direct Mail

By Sally Kazin. Posted in Action | Insight

November 03, 2017

Direct mail—although effective—can be very expensive. This is especially true the more customers you have. The general rule of thumb has always been the more touches you send, the more revenue you’ll generate. However, that’s not always the reality. In some cases, less is more.

Watch the video below to learn how you can find the optimal spend for your direct mail. You may be surprised by the dollars you could uncover and put towards other channels.