We believe that data is truth. And knowing the truth about customer behavior helps our clients lift customer performance, lifetime value, sales, margins and profits.
We look beyond the traditional 360-degree view of the customer to the next revolution, gaining a 361-degree
view, that moves beyond what's happening today to
predict what's going to happen tomorrow.
At Lift361, we are driven by results — and our results speak for themselves. We are proud to have helped our clients make vast improvements in their businesses. Let us know if you’d like more information about any of these programs.
NEW CUSTOMER DEVELOPMENT PROGRAM
Our client’s new customers represented enormous untapped potential. To assimilate them into the brand more quickly, we developed a multi-touch communication program with a huge impact on revenue. The result? At the end of one year, the program drove $9.5 million in sales.
VELOCITY CUSTOMER RETENTION PROGRAM
Our client was experiencing significant erosion in its best customer base — the top 25% of shoppers, who represented two-thirds of sales. Our proprietary Velocity customer retention program identified and intercepted customers whose spending behavior declined from expected levels. The result? A 224% ROI.
DIRECT MAIL CHANNEL OPTIMIZATION PROGRAM
Our client’s “Preferred” customers were rapidly declining in value. Our program leveraged the client’s substantial database to drive direct marketing results and ultimately increase customer retention through increased visits, frequency and spend. The result? The retailer made $27.6 million with 10 promotions in one quarter.
DIRECT MAIL SEGMENTATION PROGRAM
Our client’s factory outlets were experiencing diminishing returns from direct mail efforts. We classified customers into six profiles with three product-value segments. Mailers were versioned with appropriate product, look and feel. The result? A 151% ROI, a 38% increase in response, and a 15.8% jump in average transaction.
REAL ESTATE SITE SELECTION PROGRAM
Our client was interested in expansion and sought data analysis to determine the potential profitability of three markets and locations. We determined the characteristics that correlated with store profitability — and the choice was clear. The result? Only one of the identified options epitomized the chain’s successful niche.
